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With over 20 years of experience, Diana's business is now referral based which means most of her time and money is spent on selling your home - not toward promoting herself.
Diana’s experience and training have positioned her to know the fundamentals of marketing. Selling a property requires focusing on key factors that help differentiate your property from the “housing inventory”. When preparing a home for sale, it’s important to seek a professional who can objectively foresee issues that will most certainly be identified by the marketplace. Addressing these issues and highlighting the benefits your property offers will help distinguish it in a highly competitive and crowded arena. Knowing what can and cannot be effected, accessing the available information in refining a marketing plan, having the knowledge and skill to negotiate a sale and listening to your needs all work towards a smooth process of selling your home while maximizing your financial gains. It’s easy to take bad pictures - Realtors do it all the time. That's why Diana provides a professional "Photo Gallery Package" for all of her client’s homes. Professional photography takes advantage of the opportunity to show your property in its best light.
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"We liked her postings on the internet, and the visual work she did in advertising.”
Steve and Jo Schenk
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Along with utilizing the traditional marketing tools, Diana takes full advantage of the Internet. The Windermere website alone receives over two million visits in a month, the most accessed real estate site in the Pacific Northwest. Posting professional photos of your staged home on the Internet assures the opportunity for buyers to easily get to know your home. See for yourself how important “internet presence” is in today’s market. Go to www.RMLS.com and sample a random selection of homes currently for sale. Diana uses the Windermere Photo Gallery for a seamless continuation of viewing pictures including panoramics (if advantageous). There’s no downloading and installing of viewing software, no “Phone number and email address required” or third-party interference. The prospective buyer has ample opportunity to easily become familiar with your property, ignoring other properties poorly presented. No matter the price range of your property, Diana works at making your home easy to like, easy to see and easy to buy.
Full service means, from start to finish, full attention to detail. And with Diana’s attention to detail comes the attention your home will receive from the marketplace. That's why her listings sell faster, and closer to the "asking price" than the local-market average.
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